What Joan Rivers Teaches Us

Posted by Gino Cosme

July 10, 2008

I’m a fan of Joan Rivers. Her energetic self confidence - to put it mildly - wins the hearts and smiles of many fans worldwide, myself included.

As with many celebrities, Joan Rivers has a blog. Sadly, like most celebrities (and some companies), Joan Rivers also demonstrates a bit of cluelessness. Here’s why…

Blogs are about connecting with people through the sharing of thoughts, opinions and commentary that take the form of regular entries, much like the keeping of a public journal. One of the benefits to having a blog is the ability to use the medium to solidify relationships with people, specifically through the use of RSS. This is because RSS allows a blog (and website) publisher to syndicate his or her content to interested subscribers, which keeps the blogger top of mind with readers by feeding them the latest blog updates.

As a regular blog reader, one of the first things I do when I find a blog I like is look for their RSS feed. Even if I don’t see it, I’ll enter the blog’s URL into my blog reader. Sadly, as in the case with Joan Rivers’ blog, no RSS feed is found.

In this day and age, people don’t have time to add blogs into my browsers bookmarks menu, yet alone remember to visit them regularly. RSS addresses this problem. Failing to include RSS on a personal or business blog ultimately leads to losing prospective long-term readers. What a bad mistake…