Want to be remarkable with clients? Get to your starting point…
Chase Jarvis says it best when he says “…now it’s when the client says she’s happy that I really start to work hard. That’s the starting point.” And you know what, he’s so right! Want to know why?
Anyone with an ounce of experience, dedication and passion can succeed in executing a vision or plan for a client, but few are able to build trustworthy relationships with clients that are not only based on doing what you (we) get paid to do - creative thinking, professional execution, etc. - but also going that extra mile to create something magical, unexpected and hopefully remarkable. It’s about taking what you do and injecting it with the sort of stuff that makes chickens dance, monkeys talk and cows turn into purple.
So, my question to you then is Isn’t it time we all start reinventing our success barometers and start delivering the unexpected?
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