Twitter Grows by 500 Percent
If like me, you’re on Twitter, you’ll know that the micro-blogging service is often down due to one or other technical problem. In fact, just today it went down for a bit. However, these downtimes have not prevented Twitter from growing at an alarming rate, with Hitwise reporting that year-on-year visits have grown 500% from July 2007- July 2008.
I’d love to see a study on its user database and content diversity. My guess is that Twitter is mostly a conversation hub for the geek squad about geek matters. If this is so, the question that needs answering is whether Twitter is of interest to marketers and communicators?
My answer is Yes.
Sure, Twitter is not a mainstream communication channel that can or should be compared with other social media and traditional media avanues, specifically when it comes to tapping into the fundamentals of business sucess and growth, but if speaking to niche markets (and being a part of the “online buzz” culture) is important, it certainly should be on the communication watchlist.
Furthermore, if Twitter was explored as a communications tool for exclusive news about very specific campaigns or events of interest to a wide audience, much like Ogilvy have done for the summer olympics, its usefulness would be seen on a wider scale.
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