Three Apple Ads of the 20th Century You Just Gotta Watch

Posted by Gino Cosme

December 16, 2008

I love Apple. Not because I’m a geek or a bouncing-off-the-walls creative but because one look at any Macintosh and you just want to touch it. Their ads, old and new, are equally as powerful as their products.

Most of us are familiar with the more modern ‘Get a Mac’ adverts, however Apple’s history showcases a pool of creative talent that resulted in who they are today. Below, in order of preference, are three of my favourite Apple television adverts from the 80s and 90s. What do you think?

Think Different

I’ve already blogged about how we should all live by Apple’s Think Different print ad. I thought I’d share with you the 1998 television advert featuring Einstein, Ghandi and Amelia Earhart, to name some. Influential stuff!

1984

Apple introduced the Macintosh Computer to the world in 1984 with a remarkable television modelled from the George Orwell novel Nineteen Eighty-Four. The ad also introduces Apple’s very powerful message of “not conforming to the norm”. It’s an absolute classic.

The Y2K Computer Bug

Part freaky, part funny, Apple’s 1999 Superbowl ad promoting Macintosh’s immunity to the Y2K bug leaves an imprint in your brain. Perhaps it’s the voice or something in that red eye. You be the judge.