There Is Nothing New About Social Media
”We toss around these terms and definitions to try to give shape the world around us, and when we come across a neat new interesting way in which people are communicating we like to slap a new label on it. Social Media is no different - we all love it, it sounds cool, it’s the hip word of the day, but in reality all it comes down to is that the social networks that used to exist in communities, neighborhoods and college campuses have increased in speed and scope.”
I could not have said it any better.
“Social media is just an extension of what we have all being doing for centuries - communicating. Whether it is housewives chatting over the garden fence or a group gathering together in a pub the intent is the same it is just the method (or the media) that differs.”
Truth of the matter is this. Social media - from a business perspective - is about tapping into this human need in a cost effective manner to extend a company’s traditional voice and branding efforts. It’s nothing special. Just cost effective, measurable, and when thought out carefully, very powerful.
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BINGO!!! ….. that’s all