Online Advertising in Europe

Posted by Gino Cosme

June 5, 2008

According to IAB Internet Advertising Bureau, online ad spending for Europe from 2006 to 2007 grew by 55.2%. That’s a growth of 7 Billion Euros to 11 Billion Euros within a year! These figures are way above the U.S. comparison, which sits at only 25.6% growth.

The countries that top the list for ad spending per user includes (with % share of online ad spend of all advertising budget in brackets):

Norway (15.6%)
UK (15.3%)
Denmark (14.3%)
Sweden (13.3%)
Germany 11.6%)
Netherlands (18.5%)
Belgium (9.1%)
Finland (7.5%)
France (8.8%)
Austria (5.2%)
Italy (6.7%)

Interestingly, while Poland doesn’t feature in the top percent of ad spend per users, it does spend 10% of its total advertising budget Internet advertising. For more information, download the report here.

Danke Hugo und BT