Introducing DestinyConnect
You may have noticed that things are a little quiet on the blogging front, mostly because things at Cosmedia are heating up. We’re currently working on a number of corporate projects and I’d like to boast - if I may - about one project in particular.
Over the past few months I have been working hard with DESTINY Magazine, South Africa’s first high-end women’s magazine combining business content with fashion, beauty and lifestyle, on the strategy for an exciting new website called DestinyConnect, “a social networking site for entrepreneurs, professionals and business-minded women, to connect, support and empower themselves and each other.”
The website went live on 27 October to coincide with DESTINY magazine’s birthday issue hitting the shelves, and has started to receive attention from readers and the press alike, enjoying a significant amount of traffic and interaction. On-site, users can create a personal and/or business profile free of charge, engage with each other and a panel of experts via blogs and forums, read magazine-related content updated weekly, and watch business and lifestyle videos on DESTINY TV.
The launch of the website sees the start of some exciting competitions too. First off, users who register and create a profile, either personal or business, could receive a Montblanc watch worth R36 000! There’s also a viral competition where users stand a chance to win one of six Sony Ericsson T303 phones from Virgin Mobile over a period of six weeks.
As I blog this I’m already hard at work on the next phase of this project, which has one goal in mind: to grow into South Africa’s leading online destination for female entrepreneurs, professionals, businesswomen and women interested in business. If this is you, be sure to register online.
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Great work Gino!