Go At Your Own Pace
Chris Brogan wrote an interesting blog post about how people should do what works for them specific to social media likes and dislikes.
I believe that his lesson relates to anything online - and offline for that matter. In the context of online, just because company or person X uses a different tactic or tool to you does not mean that you too have to, especially if it goes against your preferences, your cultural makeup, your goals and objectives, to name just some. Furthermore, in a world where most people and companies are too consumed with getting on with business than experimenting with the latest social network or Web 2.0 site, it’s important for them to be left to follow their own stars.
The reality is that this world and the Internet that we share is large enough to be enjoyed by different people. Aside from being open to strategic change that ultimately delivers growth, I believe that no person or business should be pressured into using or doing anything. Anything else results in frustration and sometimes even failure.
Experiment. Observe. Research. Strategise. But in the end, “do what works for you!”
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Well said Mr Cosme.