strategy
Europeans Trust Friends, Acquaintances and Colleagues Most
According to research conducted in Belgium, the Netherlands and the UK by InSites Consulting, people consider their friends, acquaintances and colleagues as the most reliable sources of information. Doctors and specialists come second, followed by academics, company employees and financial analysts. Unsurpisingly, celebrities and politicians scored the lowest.
The three most reliable sources of information were [...]
Social Media Marketing Up. Gen Y Usage Down. And UK & Spain Highest Social Networking Penetration.
Some interesting research to get your day started:
63% of companies plan to increase their social media marketing budgets this year, with social network advertising alone estimated to rise over 17% this year to $2.35 billion! However 39% of companies find it somewhat difficult and 20% find it very difficult to measure social media. It’s really [...]
What Purpose Does Your Website Serve?
Having a website without it serving a purpose is like signing up for gym and not going . It’s a waste of money and you’ll see no benefits or returns.
Here are some examples to help you get on track:
Build your business’s brand
Strengthen your position in the marketplace
Have access to a global marketplace that never sleeps
Generate [...]
Business-to-Business Social Media
Can social media be used for business-to-business (B2B) brands? The answer is a “Yes!”.
The reason why I think social media is not (yet) a mainstream activity for business-to-business marketers is because the outcomes that most b2b marketers look to deliver on are more suited towards “traditional” online and offline marketing techniques, such as PPC advertising, [...]
Six Ways to Address the Gap Between Inspiration & Implementation in the Online Arena
Realities in the competitive landscape are forcing management to rethink how their companies are communicating with their customers, how their products and services can become utilities to customers’ lives, and ultimately how digital and online (including social media) strategies can become a key part of their companies’ experience.
Inspiration that addresses these realities comes in various [...]
