Social Media
10 Golden Rules of Social Media Worth Remembering
Aliza Sherman has put together a great list of “golden rules” of social media. In summary:
Respect the Spirit of the Internet, which is about communication and networking instead of marketing and selling.
Listen carefully to the online conversation before speaking.
Add value to your online conversations.
Respond in a timely manner to any feedback or queries.
Prioritise your business’s social responsibility [...]
An Executive Guide to Using Social Media
BusinessWeek have published a great guide on social media that takes a look at the latest social media trends and how companies are and should be using tools such as Facebook and Twitter. The guide has some great interviews, tips and advice - definately a must-read.
View BusinessWeek’s special report to social media here.
Via.
Pink Dot - Supporting the Freedom to Love in Singapore
Two gay rights ads promoting Singapore’s Pink Dot day this Saturday have surfaced on the Web, and they’re moving, eye opening and worth sharing. You don’t have to be gay to appreciate this, and in a country (South Africa) where gay marriage is legal (albeit in my opinion still not widely accepted) we often forget [...]
Europeans Trust Friends, Acquaintances and Colleagues Most
According to research conducted in Belgium, the Netherlands and the UK by InSites Consulting, people consider their friends, acquaintances and colleagues as the most reliable sources of information. Doctors and specialists come second, followed by academics, company employees and financial analysts. Unsurpisingly, celebrities and politicians scored the lowest.
The three most reliable sources of information were [...]
Social Media Marketing Up. Gen Y Usage Down. And UK & Spain Highest Social Networking Penetration.
Some interesting research to get your day started:
63% of companies plan to increase their social media marketing budgets this year, with social network advertising alone estimated to rise over 17% this year to $2.35 billion! However 39% of companies find it somewhat difficult and 20% find it very difficult to measure social media. It’s really [...]
What Purpose Does Your Website Serve?
Having a website without it serving a purpose is like signing up for gym and not going . It’s a waste of money and you’ll see no benefits or returns.
Here are some examples to help you get on track:
Build your business’s brand
Strengthen your position in the marketplace
Have access to a global marketplace that never sleeps
Generate [...]
How Many Social Networking Profiles Is Enough?
There are so many social networking sites out there. MySpace, Bebo, Facebook, Xing, Twitter, LinkedIn, Second Life, Friendster, Digg - in fact, there are thousands of social networking sites on the Internet. And while each can serve its own purpose, I think too many people have spread their personal and business brands too thin, and [...]
Interesting Online & Social Media Statistics
There are over 82 million people in the US contrinuted to user generated content during 2008, and according to numbers released by eMarketer this number is expected to grow to nearly 115 million by 2013! via
Facebook has more than 175 million active users with the fastest growing demographic is those 30 years old and older. [...]
Rockstars Facebook & Twitter Dominate Top Social Networking Sites
A study by Compete.com (via) shows Facebook as the most visited social network, with nearly 1.2 billion visits in January 2009! That’s a 256% increase over twelve months. The biggest mover was Twitter; with nearly 55 million vists, the site has grown by 1,227% in 12 months and now ranks as the third most popular [...]
From Traditional Advertising to Social Media Marketing
While researching some upcoming trips to Europe, I came across a work of art by Scholz & Friends (via). They’ve put together a great video that explains the shift that marketers and advertising agencies have been and are facing thanks to social media marketing. If anything else, they do a good job of explaining advertising [...]
Quotes on Social Media and New Marketing
I came across the following quotes on Ari Herzog’s blog and thought I’d share some of them with you. There’s some great insight and advice here…
“Think like a publisher, not a marketer.” - David Meerman Scott
“Social media offers new opportunities to activate…brand enthusiasm.” - Stacy DeBroff, founder and CEO of Mom Central
A website “should be [...]
Business-to-Business Social Media
Can social media be used for business-to-business (B2B) brands? The answer is a “Yes!”.
The reason why I think social media is not (yet) a mainstream activity for business-to-business marketers is because the outcomes that most b2b marketers look to deliver on are more suited towards “traditional” online and offline marketing techniques, such as PPC advertising, [...]
Will Obama Rise to Amnesty International’s Challenge?
Across the globe there are high expectations of what President Barack Obama can do to counter terrorism now that he has taken office. One reason for this is his new strategy to fight global terrorism, which he outlined during his campaign:
“When I am President, we will wage the war that has to be won, [...]
Caua Raymond Auctions Off His Chewed Trident
Trident in Brazil launched an auction whereby folk could bid on a still flavourful piece of Trident gum chewed by Brazilian actor Caua Raymond for 15 minutes, the proceeds of which would go to charity. The winning bidder would also get to accompany Caua to the handover ceremony. The video below (it’s in Portuguese, like me) shows [...]
A Question about Social Media…
Is social media marketing about giving a brand a voice and starting a conversation for the purposes of swindling people to buy a product? Or is it about creating a utility they can’t live without?
