Public relations
What Purpose Does Your Website Serve?
Having a website without it serving a purpose is like signing up for gym and not going . It’s a waste of money and you’ll see no benefits or returns.
Here are some examples to help you get on track:
Build your business’s brand
Strengthen your position in the marketplace
Have access to a global marketplace that never sleeps
Generate [...]
Business-to-Business Social Media
Can social media be used for business-to-business (B2B) brands? The answer is a “Yes!”.
The reason why I think social media is not (yet) a mainstream activity for business-to-business marketers is because the outcomes that most b2b marketers look to deliver on are more suited towards “traditional” online and offline marketing techniques, such as PPC advertising, [...]
The Role of the Internet for Consumers in Germany, France and the UK
Fleishman-Hillard (via) together with Harris Interactive released a Digital Influence Index Study. The study was conducted in Europe (France, the United Kingdom and Germany) using 5000 people and examines the role that the Internet plays in the lives of European consumers (although the findings are probably accurate across the US, South Africa and Asia).
Some interesting findings include:
Proving the need for [...]
How Social Media Relations Empowered Barack Obama’s Campaign
Why is a Portuguese South African writing about American politics, you may wonder. Truth is, when the whole Clinton versus Obama race got started, I had very little interest in either. Sure, much like the rest of the world, I kept a brief eye on what was happening. But both Clinton and Obama, in my [...]
The TwitRelease is the Next Press Release
Like Todd Defren, I wish I had thought of this too!
In a nutshell, when it comes to social media relations, stories should be released using one-liners, which as Stowe Boyd says, will result in less “superlatives and buzzwords and get to the heart of the matter”. I love it. Here’s why…
The social media press release [...]
Managing Public Relations with the Social Media Generation
Social media makes it possible for ordinary men and women to be the creators of their own content - authors, video and radio producers, even musicians. In terms of public relations, it also means that “citizen publicists” are both an important and sensitive PR strategy that companies should both embrace and prepare for.
In a recent [...]
Does Your Website Strategy Serve the Media?
A good website strategy is built on one very important factor - it considers the various user groups that the website (dubbed company) must speak to. One of these interest groups includes the press.
That said, many a company does not see the Internet as an important part of their media relations. However, those that are [...]
Applying Social Media to Public Relations
The motivation for using social media as a public relations and publicity tool is often summarised by social media’s ability to speak directly to target markets, improve long-term company reputation and ultimately create meaningful relationships with people (customers). However, I have often been asked not “Why” but “How” public relations firms should leverage social media [...]
