Online marketing
Nine Things Salespeople Won’t Tell You…
That idea will not work.
Your company isn’t suited to this.
We cannot help you.
We’re prepared to work - and charge - based on performance.
We have no idea what we’re doing.
This is going to be time consuming.
Don’t stop your traditional media spend.
The only products we understand are the ones we’re selling you.
That shirt you’re wearing doesn’t quite [...]
David Ogilvy & The Truth About Advertising
In a revolutionary video, the late “The Father of Advertising David Ogilvy calls for a shift in the role advertising plays; how direct response advertising is far more powerful than “general” advertising. His brilliance translates to how social media and online marketing - in fact, all communication activities - should be about bottom line results.
Six Ways to Address the Gap Between Inspiration & Implementation in the Online Arena
Realities in the competitive landscape are forcing management to rethink how their companies are communicating with their customers, how their products and services can become utilities to customers’ lives, and ultimately how digital and online (including social media) strategies can become a key part of their companies’ experience.
Inspiration that addresses these realities comes in various [...]
Social Networking is about Complimenting Not Replacing the Real World
One of the questions I often get asked when I meet a new client is “should we replace traditional media with online marketing or social media?” and more often than not my answer is no. Why? Because the role of marketing and communications is to strategically align our businesses with our consumer, brand supporter and stakeholders, and [...]
Who “Owns” Social Media?
This morning I posed a question on Twitter asking people to suggest which corporate division- marketing, PR, Brand, HR, Customer Services or IT - they thought “owned” social media.
Of the responses, some stood out. Melissa Attree suggested that it cannot be defined to just one of these departments and that it should perhaps sit as a separate unit in [...]
The Role of the Internet for Consumers in Germany, France and the UK
Fleishman-Hillard (via) together with Harris Interactive released a Digital Influence Index Study. The study was conducted in Europe (France, the United Kingdom and Germany) using 5000 people and examines the role that the Internet plays in the lives of European consumers (although the findings are probably accurate across the US, South Africa and Asia).
Some interesting findings include:
Proving the need for [...]
Top 10 Technologies That Will Enable Communications by 2012
I finally had a look at Gartner’s list of the top 10 technologies that is predicted to change the world over the next four years, and I am not surprised that Web 2.0 and Web 3.0 tools such as social networks, cloud computing, Web mashups, contextual computing and semantics dominate the list. However, I have [...]
Online Advertising in Europe
According to IAB Internet Advertising Bureau, online ad spending for Europe from 2006 to 2007 grew by 55.2%. That’s a growth of 7 Billion Euros to 11 Billion Euros within a year! These figures are way above the U.S. comparison, which sits at only 25.6% growth.
The countries that top the list for ad spending per user includes (with % share [...]
