Online marketing
Social Media Marketing Up. Gen Y Usage Down. And UK & Spain Highest Social Networking Penetration.
Some interesting research to get your day started:
63% of companies plan to increase their social media marketing budgets this year, with social network advertising alone estimated to rise over 17% this year to $2.35 billion! However 39% of companies find it somewhat difficult and 20% find it very difficult to measure social media. It’s really [...]
What Purpose Does Your Website Serve?
Having a website without it serving a purpose is like signing up for gym and not going . It’s a waste of money and you’ll see no benefits or returns.
Here are some examples to help you get on track:
Build your business’s brand
Strengthen your position in the marketplace
Have access to a global marketplace that never sleeps
Generate [...]
Interesting Online & Social Media Statistics
There are over 82 million people in the US contrinuted to user generated content during 2008, and according to numbers released by eMarketer this number is expected to grow to nearly 115 million by 2013! via
Facebook has more than 175 million active users with the fastest growing demographic is those 30 years old and older. [...]
Quotes on Social Media and New Marketing
I came across the following quotes on Ari Herzog’s blog and thought I’d share some of them with you. There’s some great insight and advice here…
“Think like a publisher, not a marketer.” - David Meerman Scott
“Social media offers new opportunities to activate…brand enthusiasm.” - Stacy DeBroff, founder and CEO of Mom Central
A website “should be [...]
Business-to-Business Social Media
Can social media be used for business-to-business (B2B) brands? The answer is a “Yes!”.
The reason why I think social media is not (yet) a mainstream activity for business-to-business marketers is because the outcomes that most b2b marketers look to deliver on are more suited towards “traditional” online and offline marketing techniques, such as PPC advertising, [...]
Nine Things Salespeople Won’t Tell You…
That idea will not work.
Your company isn’t suited to this.
We cannot help you.
We’re prepared to work - and charge - based on performance.
We have no idea what we’re doing.
This is going to be time consuming.
Don’t stop your traditional media spend.
The only products we understand are the ones we’re selling you.
That shirt you’re wearing doesn’t quite [...]
David Ogilvy & The Truth About Advertising
In a revolutionary video, the late “The Father of Advertising David Ogilvy calls for a shift in the role advertising plays; how direct response advertising is far more powerful than “general” advertising. His brilliance translates to how social media and online marketing - in fact, all communication activities - should be about bottom line results.
Six Ways to Address the Gap Between Inspiration & Implementation in the Online Arena
Realities in the competitive landscape are forcing management to rethink how their companies are communicating with their customers, how their products and services can become utilities to customers’ lives, and ultimately how digital and online (including social media) strategies can become a key part of their companies’ experience.
Inspiration that addresses these realities comes in various [...]
Social Networking is about Complimenting Not Replacing the Real World
One of the questions I often get asked when I meet a new client is “should we replace traditional media with online marketing or social media?” and more often than not my answer is no. Why? Because the role of marketing and communications is to strategically align our businesses with our consumer, brand supporter and stakeholders, and [...]
Who “Owns” Social Media?
This morning I posed a question on Twitter asking people to suggest which corporate division- marketing, PR, Brand, HR, Customer Services or IT - they thought “owned” social media.
Of the responses, some stood out. Melissa Attree suggested that it cannot be defined to just one of these departments and that it should perhaps sit as a separate unit in [...]
The Role of the Internet for Consumers in Germany, France and the UK
Fleishman-Hillard (via) together with Harris Interactive released a Digital Influence Index Study. The study was conducted in Europe (France, the United Kingdom and Germany) using 5000 people and examines the role that the Internet plays in the lives of European consumers (although the findings are probably accurate across the US, South Africa and Asia).
Some interesting findings include:
Proving the need for [...]
Top 10 Technologies That Will Enable Communications by 2012
I finally had a look at Gartner’s list of the top 10 technologies that is predicted to change the world over the next four years, and I am not surprised that Web 2.0 and Web 3.0 tools such as social networks, cloud computing, Web mashups, contextual computing and semantics dominate the list. However, I have [...]
Online Advertising in Europe
According to IAB Internet Advertising Bureau, online ad spending for Europe from 2006 to 2007 grew by 55.2%. That’s a growth of 7 Billion Euros to 11 Billion Euros within a year! These figures are way above the U.S. comparison, which sits at only 25.6% growth.
The countries that top the list for ad spending per user includes (with % share [...]
