Marketing & Advertising
No excuse for not working out
Does this sound familiar? You want to get in shape and start training, so you sign up at the gym only to find yourself never getting around to going. To justify your laziness you come up with all sorts of excuses - you feel tired, you’re too busy, you feel out of place, you can’t [...]
Pink Dot - Supporting the Freedom to Love in Singapore
Two gay rights ads promoting Singapore’s Pink Dot day this Saturday have surfaced on the Web, and they’re moving, eye opening and worth sharing. You don’t have to be gay to appreciate this, and in a country (South Africa) where gay marriage is legal (albeit in my opinion still not widely accepted) we often forget [...]
If You’re Addicted To Twitter, Get a Mercedes-Benz
Osocio reminds us that texting while driving kills way too many people. Mercedes-Benz may have found the answer.
Social Media Marketing Up. Gen Y Usage Down. And UK & Spain Highest Social Networking Penetration.
Some interesting research to get your day started:
63% of companies plan to increase their social media marketing budgets this year, with social network advertising alone estimated to rise over 17% this year to $2.35 billion! However 39% of companies find it somewhat difficult and 20% find it very difficult to measure social media. It’s really [...]
What Purpose Does Your Website Serve?
Having a website without it serving a purpose is like signing up for gym and not going . It’s a waste of money and you’ll see no benefits or returns.
Here are some examples to help you get on track:
Build your business’s brand
Strengthen your position in the marketplace
Have access to a global marketplace that never sleeps
Generate [...]
From Traditional Advertising to Social Media Marketing
While researching some upcoming trips to Europe, I came across a work of art by Scholz & Friends (via). They’ve put together a great video that explains the shift that marketers and advertising agencies have been and are facing thanks to social media marketing. If anything else, they do a good job of explaining advertising [...]
Business-to-Business Social Media
Can social media be used for business-to-business (B2B) brands? The answer is a “Yes!”.
The reason why I think social media is not (yet) a mainstream activity for business-to-business marketers is because the outcomes that most b2b marketers look to deliver on are more suited towards “traditional” online and offline marketing techniques, such as PPC advertising, [...]
Will Obama Rise to Amnesty International’s Challenge?
Across the globe there are high expectations of what President Barack Obama can do to counter terrorism now that he has taken office. One reason for this is his new strategy to fight global terrorism, which he outlined during his campaign:
“When I am President, we will wage the war that has to be won, [...]
Heineken Gets Men Screaming Like Little Babies
It’s (almost) every man’s dream to have one of these. If you’re a beer-drinking fanatic, this fantastic ad by Heineken is for you!
(thanks Andrea!)
Three Apple Ads of the 20th Century You Just Gotta Watch
I love Apple. Not because I’m a geek or a bouncing-off-the-walls creative but because one look at any Macintosh and you just want to touch it. Their ads, old and new, are equally as powerful as their products.
Most of us are familiar with the more modern ‘Get a Mac’ adverts, however Apple’s history showcases a [...]
Caua Raymond Auctions Off His Chewed Trident
Trident in Brazil launched an auction whereby folk could bid on a still flavourful piece of Trident gum chewed by Brazilian actor Caua Raymond for 15 minutes, the proceeds of which would go to charity. The winning bidder would also get to accompany Caua to the handover ceremony. The video below (it’s in Portuguese, like me) shows [...]
Nandos & Evita Bezuidenhout Take On The ANC
Hilarious!
Americans, Please Don’t Vote
This engaging PSA (public service announcement) as created to encourage the American youth to register to vote in the American election, currently underway. Brilliant!
Quite frankly, this is something that needs to be created for our own country.
A Lesson on Word of Mouth (Viral) Marketing
Sometimes when you want to come up with the next best online campaign, you need to study those websites that get the fine balance between knowing your target market (customer) and building a successful brand.
Here’s some to get you started.
Jamie Oliver’s Ministry of Food
Barack Obama’s website
MySpace layouts website Whateverlife.com
Puma’s Mongolian Shoe BBQ
Philips Bodygroom’s series of websites
Coca Cola Zero’s [...]
David Ogilvy & The Truth About Advertising
In a revolutionary video, the late “The Father of Advertising David Ogilvy calls for a shift in the role advertising plays; how direct response advertising is far more powerful than “general” advertising. His brilliance translates to how social media and online marketing - in fact, all communication activities - should be about bottom line results.
