Blogging
Social Media Marketing Up. Gen Y Usage Down. And UK & Spain Highest Social Networking Penetration.
Some interesting research to get your day started:
63% of companies plan to increase their social media marketing budgets this year, with social network advertising alone estimated to rise over 17% this year to $2.35 billion! However 39% of companies find it somewhat difficult and 20% find it very difficult to measure social media. It’s really [...]
Business-to-Business Social Media
Can social media be used for business-to-business (B2B) brands? The answer is a “Yes!”.
The reason why I think social media is not (yet) a mainstream activity for business-to-business marketers is because the outcomes that most b2b marketers look to deliver on are more suited towards “traditional” online and offline marketing techniques, such as PPC advertising, [...]
Online, personality matters. But how much is too much?
In a blog that is predominantly professional, is it acceptable to discuss personal and non-professional subject matter, and if so is there a line to discussing these topics, especially if this content could be construed as contentious (human issues, political opinions, religious beliefs, sexual orientation, etc.)?
While this question doesn’t really pertain to personal blogs, it [...]
Blog Action Day - Let’s Change the Conversation
On 15 October 2008 it’s Blog Action Day, an annual nonprofit global event that aims to bring together the world’s social media community to post on the same day about an important issue for the sake of raising awareness and sparking a powerful global discussion.
This year the issue of focus will be poverty.
Living in Africa, this is [...]
A Lesson on Blogs and Blogging
The thing about owning your own company - especially one that is focused on strategy and consulting - is that time is of the essence. If my lack of blogging has anything to say, my time has been spread thin of late, which from a business perspective is great.
However, truth be told, I’m having myself what [...]
Blogs Fail Because of Dull Material
According to a report by Forrester Research (via), business-to-business blogging took a nosedive this year. However, don’t start thinking that this is because business blogging is a bad strategy. Instead, as Forrester themselves say, corporate blogs fail because they read like “tired, warmed-over press releases,” resulting in users’ experiences with them being “simply awful.”
Blogging is a [...]
What Joan Rivers Teaches Us
I’m a fan of Joan Rivers. Her energetic self confidence - to put it mildly - wins the hearts and smiles of many fans worldwide, myself included.
As with many celebrities, Joan Rivers has a blog. Sadly, like most celebrities (and some companies), Joan Rivers also demonstrates a bit of cluelessness. Here’s why…
Blogs are about connecting with people [...]
It’s not about blogging (or social media). It’s about communicating…
At the recent Web 2.0 Expo in San Francisco Sun Chief Executive Jonathan Schwartz, who is well regarded as a pioneer in corporate blogging, said ”At some point the word ‘blogging’ will be anachronistic. I communicate.” This is reminiscent of recent words by Steve Rubel, who too recently said that ‘social media’ should just be called ‘media’.
While I still believe that ‘blogging’ [...]
Some Copywriting Blogs You Should be Reading
I read a lot of blogs on many topics but one category of blogs that I think every person interested in not only social media but Internet marketing too should pay particular attention to is copywriting. This is because - and I say this again - the core to any online marketing exercise is its [...]
The Importance of Social Media Vernacular
American copywriter George Gribbin once said “I think central to good writing of advertising, or anything else, is a person who has developed an understanding of people, an insight into them, a sympathy toward them. I think that that develops more sharply when the writer has not had an easy adjustment to living. So that [...]
What Type of Blog Posting is Best?
Chris Garrett poses a very good question; “As a reader, what type of (blog) posting do you prefer?”
I think the answer to this question is fundamental to the success of any blog (dubbed social media) campaign. You see, as with all social media channels, the content of the site is core to whether the strategy [...]
Ten ways to improve your blog
Dave Caola has put together a list of five things that he believes anyone can do to immediate improve their blog. I agree with them all.
1: Prominently display your RSS feed (and any other subscription options that allow you to build a database and/or build relationships with users)
2: List your most popular posts (it’s an [...]
