Author Archive

Surviving Johannesburg, South Africa

Four years ago I moved from Cape Town to Johannesburg to claim my part of this vibrant, energetic, chaotic and dynamic city. Many called me mad. How could I give up waking up to the sea, the mountain and laid back lifestyle?
During my many travels each year, both business and personal, I’ve come across many [...]


Breaking The Silence On Poverty

According to UNICEF, 26,500-30,000 children die each day due to poverty. And they “die quietly in some of the poorest villages on earth, far removed from the scrutiny and the conscience of the world.” In 2006, about 9.7 million children died before they reached five years of age. 923 Million people across the world are hungry [...]


When Your Hard-Drive (& Apple) Lets You Down

After what can only be described as an incredibly relaxing indulgence at The Saxon this past weekend I woke up on Monday morning to find that my to-do list had miraculously produced more babies over the weekend.
One hour into my Monday morning routine of replying to emails, going through my week’s appointments and preparing for an [...]


Ten ways to improve your blog

Dave Caola has put together a list of five things that he believes anyone can do to immediate improve their blog. I agree with them all.
1: Prominently display your RSS feed (and any other subscription options that allow you to build a database and/or build relationships with users)
2: List your most popular posts (it’s an [...]


A Beginner’s Guide to Twitter

A few weeks ago I decided to re-experiment with Twitter. While my presence on Twitter has been void for the past 10 days thanks to being in Thailand on vacation, I’ve started to appreciate its usefulness, especially from a business perspective. (I will post about this later in the month). Sure, if used incorrectly I [...]


The start of my new blog

I have decided to continue my blogging about social media and related online channels at ginocosme.com This blog and my related strategies are on a mission. Prepare for more focused topics (still related to social media and online marketing), a bunch of new ideas and collaborations, and a lot more global appeal.
Welcome to my new [...]