Author Archive
Online, personality matters. But how much is too much?
In a blog that is predominantly professional, is it acceptable to discuss personal and non-professional subject matter, and if so is there a line to discussing these topics, especially if this content could be construed as contentious (human issues, political opinions, religious beliefs, sexual orientation, etc.)?
While this question doesn’t really pertain to personal blogs, it [...]
Societal Change - Advertising Campaigns About Homophobia & Gay Issues
Advertising to the gay community is nothing new. MTV, General Motors, Nivea for Men, D&G, and Levi’s are amongst the many brands that have done so. In fact, according to a report on mygayweb.com, 78% of gay online users prefer to buy from companies that target market to the GLBT (Gay Lesbian Bisexual Transgender) community (via). [...]
Advertising That Changes Society
There’s something about certain advertising and marketing campaigns that gets to the core of who I am - and I am sure you are - as a person. And as you probably picked up from my post yesterday about Blog Action Day, I’m one of those people that believes that a lot of good can come [...]
Blog Action Day - Let’s Change the Conversation
On 15 October 2008 it’s Blog Action Day, an annual nonprofit global event that aims to bring together the world’s social media community to post on the same day about an important issue for the sake of raising awareness and sparking a powerful global discussion.
This year the issue of focus will be poverty.
Living in Africa, this is [...]
20 Websites To Spark Your Creativity
Every now and again I find myself low on creativity and in need of some inspiration. The thing with creativity though is that you can’t force it on. Instead, you need to feed it with “creative fuel” (random stimuli) and eventually your AHA! moment takes place.
I’ve listed below some websites that I often visit to spark some of [...]
Social Networking is about Complimenting Not Replacing the Real World
One of the questions I often get asked when I meet a new client is “should we replace traditional media with online marketing or social media?” and more often than not my answer is no. Why? Because the role of marketing and communications is to strategically align our businesses with our consumer, brand supporter and stakeholders, and [...]
A Lesson on Blogs and Blogging
The thing about owning your own company - especially one that is focused on strategy and consulting - is that time is of the essence. If my lack of blogging has anything to say, my time has been spread thin of late, which from a business perspective is great.
However, truth be told, I’m having myself what [...]
Here’s to the Crazy Ones
Something we can all live by.
Social Media usage now a Mainstream Activity
Marshall Kirkpatrick reports via Read Write Web that the fastest growing US companies are rapidly adopting Social Media.
A one year follow up on a study of social media adoption at 500 of the fastest growing companies in the US has found that familiarity with and use of blogs, podcasting, wikis, online video and social networking has skyrocketed [...]
Social Networking is a Global Phenomenon
May people think that social media is an international affair, predominantly the domain of the U.S. However, the reality is that social media is a global phenomenon occurring across all markets irrespective of wider economic, cultural or social development. And there’s proof.
According to ComScore, social networking sites grew only 9 percent from June 2007 in the [...]
I’m a Digital Nomad, Are You?
In July Steve Rubel wrote about the rise of the Digital Nomad, independent and corporate workers - myself included - who work from wherever they want, be it an airport, hotel, plane or coffee shop, thanks to digital- and web-based services, mostly laptops, mobile phones and wi-fi.
Mike Gunderoy, Chris Brogan, Hugh Macleod and John Jantsch each report on Dell’s [...]
Who “Owns” Social Media?
This morning I posed a question on Twitter asking people to suggest which corporate division- marketing, PR, Brand, HR, Customer Services or IT - they thought “owned” social media.
Of the responses, some stood out. Melissa Attree suggested that it cannot be defined to just one of these departments and that it should perhaps sit as a separate unit in [...]
Go At Your Own Pace
Chris Brogan wrote an interesting blog post about how people should do what works for them specific to social media likes and dislikes.
I believe that his lesson relates to anything online - and offline for that matter. In the context of online, just because company or person X uses a different tactic or tool to [...]
The Secret Behind Successful Viral Videos
Do you want to know how to make a good viral video? This smart and useful video teaches us the “secret strategies” behind the viral videos we come across on the Internet. Spread it on
Kudos to Alister.
Social Media Defined In Two Words
Jason Falls asked his followers on Twitter to define social media in two words or less. Here are some of the results:
Overrated
Relationship Building
Communal Interaction
Community Building
Shared Narcissism
Citizen Journalism
Confusing
Authentic Minutia
Scaled Intimacy
Serendipitous Networking
Movable Relationships
Establishing Trust
Business Networking
Participate. Reciprocate.
My two words? Communal platforms. What do you think?
