Author Archive
A Question about Social Media…
Is social media marketing about giving a brand a voice and starting a conversation for the purposes of swindling people to buy a product? Or is it about creating a utility they can’t live without?
Nandos & Evita Bezuidenhout Take On The ANC
Hilarious!
Nine Things Salespeople Won’t Tell You…
That idea will not work.
Your company isn’t suited to this.
We cannot help you.
We’re prepared to work - and charge - based on performance.
We have no idea what we’re doing.
This is going to be time consuming.
Don’t stop your traditional media spend.
The only products we understand are the ones we’re selling you.
That shirt you’re wearing doesn’t quite [...]
Please Fix the iPhone
When Vodacom introduced the iPhone to South Africa in September, I was one of the first to spurge R7k in the hopes of getting one of the most advanced cellphones on the market. Then, like many others, I realised that while I love my iPhone’s applications. sleek sex appeal and “oh so lick me” interface, [...]
Americans, Please Don’t Vote
This engaging PSA (public service announcement) as created to encourage the American youth to register to vote in the American election, currently underway. Brilliant!
Quite frankly, this is something that needs to be created for our own country.
A Lesson on Word of Mouth (Viral) Marketing
Sometimes when you want to come up with the next best online campaign, you need to study those websites that get the fine balance between knowing your target market (customer) and building a successful brand.
Here’s some to get you started.
Jamie Oliver’s Ministry of Food
Barack Obama’s website
MySpace layouts website Whateverlife.com
Puma’s Mongolian Shoe BBQ
Philips Bodygroom’s series of websites
Coca Cola Zero’s [...]
Introducing DestinyConnect
You may have noticed that things are a little quiet on the blogging front, mostly because things at Cosmedia are heating up. We’re currently working on a number of corporate projects and I’d like to boast - if I may - about one project in particular.
Over the past few months I have been working hard with [...]
David Ogilvy & The Truth About Advertising
In a revolutionary video, the late “The Father of Advertising David Ogilvy calls for a shift in the role advertising plays; how direct response advertising is far more powerful than “general” advertising. His brilliance translates to how social media and online marketing - in fact, all communication activities - should be about bottom line results.
It’s My BEE Partner’s Birthday
Anyone who knows me knows that I’m the very proud owner of an English Cocker Spaniel. One of my clients even calls her my BEE partner.
Today Becks turns one. It seems like yesterday that I lay awake listening to her cry after I brought her home from the breeders.
In lieu that she spends much of [...]
The South African Political Debate Alive Online Too
Thanks to social media and user generated media, individuals like you and I are drawing attention beyond the media to important political insight and opinion that could shape our tomorrows. In America alone, more than 60 million people rely on the Internet for political news and electoral debate. And if a look at Amatomu has [...]
Six Ways to Address the Gap Between Inspiration & Implementation in the Online Arena
Realities in the competitive landscape are forcing management to rethink how their companies are communicating with their customers, how their products and services can become utilities to customers’ lives, and ultimately how digital and online (including social media) strategies can become a key part of their companies’ experience.
Inspiration that addresses these realities comes in various [...]
Online, personality matters. But how much is too much?
In a blog that is predominantly professional, is it acceptable to discuss personal and non-professional subject matter, and if so is there a line to discussing these topics, especially if this content could be construed as contentious (human issues, political opinions, religious beliefs, sexual orientation, etc.)?
While this question doesn’t really pertain to personal blogs, it [...]
Societal Change - Advertising Campaigns About Homophobia & Gay Issues
Advertising to the gay community is nothing new. MTV, General Motors, Nivea for Men, D&G, and Levi’s are amongst the many brands that have done so. In fact, according to a report on mygayweb.com, 78% of gay online users prefer to buy from companies that target market to the GLBT (Gay Lesbian Bisexual Transgender) community (via). [...]
Advertising That Changes Society
There’s something about certain advertising and marketing campaigns that gets to the core of who I am - and I am sure you are - as a person. And as you probably picked up from my post yesterday about Blog Action Day, I’m one of those people that believes that a lot of good can come [...]
Blog Action Day - Let’s Change the Conversation
On 15 October 2008 it’s Blog Action Day, an annual nonprofit global event that aims to bring together the world’s social media community to post on the same day about an important issue for the sake of raising awareness and sparking a powerful global discussion.
This year the issue of focus will be poverty.
Living in Africa, this is [...]
