Archive for March, 2009
Social Media Marketing Up. Gen Y Usage Down. And UK & Spain Highest Social Networking Penetration.
Some interesting research to get your day started:
63% of companies plan to increase their social media marketing budgets this year, with social network advertising alone estimated to rise over 17% this year to $2.35 billion! However 39% of companies find it somewhat difficult and 20% find it very difficult to measure social media. It’s really [...]
Do You Work To Live or Live To Work?
According to numerous studies, including one by the United Nations, work-related stress issues kill more people in modernised countries than war, estimated at approximately two and a half million individuals every year! It’s a mind-blowing fact!
We live in a society where people are stressed, constantly filled with anxiety and worry. This stress can be [...]
What Purpose Does Your Website Serve?
Having a website without it serving a purpose is like signing up for gym and not going . It’s a waste of money and you’ll see no benefits or returns.
Here are some examples to help you get on track:
Build your business’s brand
Strengthen your position in the marketplace
Have access to a global marketplace that never sleeps
Generate [...]
Featured In ITWeb Brainstorm
I’m featured in the March edition of ITWeb Brainstorm magazine - you can get a copy at CNA, Exclusive Books or your favourite newsstand.
The feature article starts on page 84.
Update: You can also view the online version of the feature article here.
I Have A Secret…
I hate flying. OK, hate is a strong word. I fear flying. And this for someone who loves to travel!
Last year my trips to Cape Town, Bangkok, Koh Samui, Paris, Lisbon, Funchal and Zanzibar were all - and I do mean all - accompanied by turbulance. Bad turbulance. I don’t care what class of travel [...]
How Many Social Networking Profiles Is Enough?
There are so many social networking sites out there. MySpace, Bebo, Facebook, Xing, Twitter, LinkedIn, Second Life, Friendster, Digg - in fact, there are thousands of social networking sites on the Internet. And while each can serve its own purpose, I think too many people have spread their personal and business brands too thin, and [...]
