Archive for October, 2008
Introducing DestinyConnect
You may have noticed that things are a little quiet on the blogging front, mostly because things at Cosmedia are heating up. We’re currently working on a number of corporate projects and I’d like to boast - if I may - about one project in particular.
Over the past few months I have been working hard with [...]
David Ogilvy & The Truth About Advertising
In a revolutionary video, the late “The Father of Advertising David Ogilvy calls for a shift in the role advertising plays; how direct response advertising is far more powerful than “general” advertising. His brilliance translates to how social media and online marketing - in fact, all communication activities - should be about bottom line results.
Surviving Johannesburg, South Africa
Four years ago I moved from Cape Town to Johannesburg to claim my part of this vibrant, energetic, chaotic and dynamic city. Many called me mad. How could I give up waking up to the sea, the mountain and laid back lifestyle?
During my many travels each year, both business and personal, I’ve come across many [...]
Breaking The Silence On Poverty
According to UNICEF, 26,500-30,000 children die each day due to poverty. And they “die quietly in some of the poorest villages on earth, far removed from the scrutiny and the conscience of the world.” In 2006, about 9.7 million children died before they reached five years of age. 923 Million people across the world are hungry [...]
When Your Hard-Drive (& Apple) Lets You Down
After what can only be described as an incredibly relaxing indulgence at The Saxon this past weekend I woke up on Monday morning to find that my to-do list had miraculously produced more babies over the weekend.
One hour into my Monday morning routine of replying to emails, going through my week’s appointments and preparing for an [...]
It’s My BEE Partner’s Birthday
Anyone who knows me knows that I’m the very proud owner of an English Cocker Spaniel. One of my clients even calls her my BEE partner.
Today Becks turns one. It seems like yesterday that I lay awake listening to her cry after I brought her home from the breeders.
In lieu that she spends much of [...]
The South African Political Debate Alive Online Too
Thanks to social media and user generated media, individuals like you and I are drawing attention beyond the media to important political insight and opinion that could shape our tomorrows. In America alone, more than 60 million people rely on the Internet for political news and electoral debate. And if a look at Amatomu has [...]
Six Ways to Address the Gap Between Inspiration & Implementation in the Online Arena
Realities in the competitive landscape are forcing management to rethink how their companies are communicating with their customers, how their products and services can become utilities to customers’ lives, and ultimately how digital and online (including social media) strategies can become a key part of their companies’ experience.
Inspiration that addresses these realities comes in various [...]
