Archive for September, 2008
Online, personality matters. But how much is too much?
In a blog that is predominantly professional, is it acceptable to discuss personal and non-professional subject matter, and if so is there a line to discussing these topics, especially if this content could be construed as contentious (human issues, political opinions, religious beliefs, sexual orientation, etc.)?
While this question doesn’t really pertain to personal blogs, it [...]
Societal Change - Advertising Campaigns About Homophobia & Gay Issues
Advertising to the gay community is nothing new. MTV, General Motors, Nivea for Men, D&G, and Levi’s are amongst the many brands that have done so. In fact, according to a report on mygayweb.com, 78% of gay online users prefer to buy from companies that target market to the GLBT (Gay Lesbian Bisexual Transgender) community (via). [...]
Advertising That Changes Society
There’s something about certain advertising and marketing campaigns that gets to the core of who I am - and I am sure you are - as a person. And as you probably picked up from my post yesterday about Blog Action Day, I’m one of those people that believes that a lot of good can come [...]
Blog Action Day - Let’s Change the Conversation
On 15 October 2008 it’s Blog Action Day, an annual nonprofit global event that aims to bring together the world’s social media community to post on the same day about an important issue for the sake of raising awareness and sparking a powerful global discussion.
This year the issue of focus will be poverty.
Living in Africa, this is [...]
20 Websites To Spark Your Creativity
Every now and again I find myself low on creativity and in need of some inspiration. The thing with creativity though is that you can’t force it on. Instead, you need to feed it with “creative fuel” (random stimuli) and eventually your AHA! moment takes place.
I’ve listed below some websites that I often visit to spark some of [...]
Social Networking is about Complimenting Not Replacing the Real World
One of the questions I often get asked when I meet a new client is “should we replace traditional media with online marketing or social media?” and more often than not my answer is no. Why? Because the role of marketing and communications is to strategically align our businesses with our consumer, brand supporter and stakeholders, and [...]
A Lesson on Blogs and Blogging
The thing about owning your own company - especially one that is focused on strategy and consulting - is that time is of the essence. If my lack of blogging has anything to say, my time has been spread thin of late, which from a business perspective is great.
However, truth be told, I’m having myself what [...]
