Archive for June, 2008
Daddy. Mommy. More Video for Toddlers.
An Accustream IMedia Research project in January reported that user-generated videos on US-based Web sites drew 22 billion views from users worldwide. Sites like YouTube have become some of the most visited websites on the Internet, frequented by both young and old users. However, one of the most common concerns about social media websites is [...]
Vanity Fair’s Blogopticon
Let’s agree here; finding your way on the blogosphere can be a taxing affair. That’s why I think that this chart, by Vanity Fair, is an awesome idea.
What they’ve done is illustrated the most noteworthy blogs about politics, gossip, Hollywood, and media, in a very clever manner.
So if you’ve ever wondered who are some of the people who are [...]
The Role of the Internet for Consumers in Germany, France and the UK
Fleishman-Hillard (via) together with Harris Interactive released a Digital Influence Index Study. The study was conducted in Europe (France, the United Kingdom and Germany) using 5000 people and examines the role that the Internet plays in the lives of European consumers (although the findings are probably accurate across the US, South Africa and Asia).
Some interesting findings include:
Proving the need for [...]
Top 10 Technologies That Will Enable Communications by 2012
I finally had a look at Gartner’s list of the top 10 technologies that is predicted to change the world over the next four years, and I am not surprised that Web 2.0 and Web 3.0 tools such as social networks, cloud computing, Web mashups, contextual computing and semantics dominate the list. However, I have [...]
Google Maps & European Football Championship
Once again Google Maps demonstrates its innovative character and support of events that resonates with society with their interactive map of the UEFA European Football Championship.
The map has news on the teams taking part in the championships, information on the stadiums where matches are being held, the championship results and team rankings. Everything is updated in real [...]
Why Most Companies Fail at Enterprise 2.0
Euan over at The Obvious (via Johnie Moore) has listed eight very real reasons why companies often fail at enterprise 2.0.
My favourites from his list include:
They think it is about technology.
They aren’t prepared to deal with the friction that allowing their staff to connect generates.
They will assimilate it into business as usual.
Lack of patience
It is not companies [...]
How Social Media Relations Empowered Barack Obama’s Campaign
Why is a Portuguese South African writing about American politics, you may wonder. Truth is, when the whole Clinton versus Obama race got started, I had very little interest in either. Sure, much like the rest of the world, I kept a brief eye on what was happening. But both Clinton and Obama, in my [...]
The TwitRelease is the Next Press Release
Like Todd Defren, I wish I had thought of this too!
In a nutshell, when it comes to social media relations, stories should be released using one-liners, which as Stowe Boyd says, will result in less “superlatives and buzzwords and get to the heart of the matter”. I love it. Here’s why…
The social media press release [...]
Social Media in Plain English
Common Craft have again helped explain to those who do not know what Social Media is. Nifty.
Social Media in Plain English from leelefever on Vimeo.
Thanks and John Moore & Jake McKee
Online Advertising in Europe
According to IAB Internet Advertising Bureau, online ad spending for Europe from 2006 to 2007 grew by 55.2%. That’s a growth of 7 Billion Euros to 11 Billion Euros within a year! These figures are way above the U.S. comparison, which sits at only 25.6% growth.
The countries that top the list for ad spending per user includes (with % share [...]
Managing Public Relations with the Social Media Generation
Social media makes it possible for ordinary men and women to be the creators of their own content - authors, video and radio producers, even musicians. In terms of public relations, it also means that “citizen publicists” are both an important and sensitive PR strategy that companies should both embrace and prepare for.
In a recent [...]
