Archive for May, 2008
We Are What We Share
Aside from the really cool animation, this video leads to some serious thinking…
via Paul Isakson and Punk Planning
The Best Online Guides to Social Media
If you’re new to social media then it is important to arm yourself with as much information about the medium as possible. However, with the plethora of online content about online marketing and social media, how do you know where to start?
I came across this post by Chris Kleff who answers this question by highlighting the [...]
The Generation Y Guide to Web 2.0 at Work
I really love this guide by Sacha Chua that creatively explains how social media can be of benefit to your career. Also goes to prove that Stealables work!
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Kudus to Mike Sansone.
Don’t Ignore the Sheer Power of Social Communities
There are many uses for the Internet and social media. One of its real powers is the ability to connect people, businesses and experiences together. Enter the online community that delivers value for both customers and businesses alike.
Before I go on, let’s identify one risk. We’ve witnessed how people and the digital age can make [...]
Looking at Social Media Beyond the Cool Factor
In my experience an effective online marketing campaign must aim to do one of five organic things: generate a lead, communicate an important message, improve reputation, cut down costs, and/or establish a relationship with current and potential customers, brand enthusiasts and supporters.
While SEO and paid media placement are both highly effective in attracting the [...]
I Did My Homework - Social Media It Is…
I’m not about to rewrite Mike’s article addressing the social media marketing debate. If you haven’t already read it, click here. What I will say is this…
I position myself as an online marketing and social media consultant. I’ve earned and continue to earn my stripes. Like Melissa, I too have successfully worked for a global [...]
A Storytelling Approach to Social Media
While price, quality and specs will always be an important deciding factor in a customer’s buying decision, something else is equally as important. Emotion.
Alongside the above, a customer’s motivation to choose one brand over another is sparked by emotion. I speak from experience - whether it’s that 3G enabled iPhone I badly want, my preference [...]
It’s not about blogging (or social media). It’s about communicating…
At the recent Web 2.0 Expo in San Francisco Sun Chief Executive Jonathan Schwartz, who is well regarded as a pioneer in corporate blogging, said ”At some point the word ‘blogging’ will be anachronistic. I communicate.” This is reminiscent of recent words by Steve Rubel, who too recently said that ‘social media’ should just be called ‘media’.
While I still believe that ‘blogging’ [...]
Does Your Website Strategy Serve the Media?
A good website strategy is built on one very important factor - it considers the various user groups that the website (dubbed company) must speak to. One of these interest groups includes the press.
That said, many a company does not see the Internet as an important part of their media relations. However, those that are [...]
Applying Social Media to Public Relations
The motivation for using social media as a public relations and publicity tool is often summarised by social media’s ability to speak directly to target markets, improve long-term company reputation and ultimately create meaningful relationships with people (customers). However, I have often been asked not “Why” but “How” public relations firms should leverage social media [...]
Put your best foot forward with Absa on Facebook
In February 2008 Absa launched its new brand campaign intended to position the bank as bold, innovative and progressive and committed to guiding the country towards a better tomorrow. The campaign, which includes a TV commercials, print, radio ads and outdoor billboards makes use of the imagery of “feet from all walks of life” to [...]
Why Coffee and Business Go Hand in Hand
I was asked the other day why I invite people to connect with me or clients to sometimes consult with me over coffee. It was an interesting question and one that received an interesting conversation.
The truth of the matter is that I like to think I do things differently. Not in a major way but [...]
Some Copywriting Blogs You Should be Reading
I read a lot of blogs on many topics but one category of blogs that I think every person interested in not only social media but Internet marketing too should pay particular attention to is copywriting. This is because - and I say this again - the core to any online marketing exercise is its [...]
The Importance of Social Media Vernacular
American copywriter George Gribbin once said “I think central to good writing of advertising, or anything else, is a person who has developed an understanding of people, an insight into them, a sympathy toward them. I think that that develops more sharply when the writer has not had an easy adjustment to living. So that [...]
What Type of Blog Posting is Best?
Chris Garrett poses a very good question; “As a reader, what type of (blog) posting do you prefer?”
I think the answer to this question is fundamental to the success of any blog (dubbed social media) campaign. You see, as with all social media channels, the content of the site is core to whether the strategy [...]
