10 Golden Rules of Social Media Worth Remembering

Posted by Gino Cosme

May 27, 2009

Aliza Sherman has put together a great list of “golden rules” of social media. In summary:

Respect the Spirit of the Internet, which is about communication and networking instead of marketing and selling.
Listen carefully to the online conversation before speaking.
Add value to your online conversations.
Respond in a timely manner to any feedback or queries.
Prioritise your business’s social responsibility in the same manner you do profit.
Share what you know and have, be it time, information and knowledge.
Step out of the spotlight every now and again, and give others praise.
Don’t spam. Enough said.
Be authentic instead of being someone or something you’re not.
Before going at it alone, first see how you can collaborate with those who are out there and doing social media marketing well.

The best advise is that social media is people. Once you understand that, all else fits into place.