Gino Cosme
Entrepreneur / Digital & Social Media Strategist / CEO of Cosmedia / World Traveller
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I own Cosmedia, a boutique social media & digital marketing consultancy based in South Africa. We advise leading brands in Europe, Asia, South Africa, and the U.S.A. on digital marketing, mobile and social media strategy.
You've probably seen Cosmedia's or my work over the last 12 years. Maybe it was a Siemens, Destiny or Nokia project. Perhaps a social media campaign for Discovery or Converse. It could have been a BlackBerry, South Africa Tourism or JSE project. Or an online marketing campaign for Hertz, Airports Company SA or Virgin Limited Edition. Wherever it was, my work has reached millions of people across four continents.
My other passion is travel. Thankfully my job affords me the opportunity to regularly travel across the globe to work with clients hands-on, and to draw on and share the most recent and exciting digital innovations. Occasionally you'll also see me helping a few leading hotels and travel brands with social media marketing.
I keep a very small private client list helping individuals who need to hit the highest level of social media success. If you're interest in working with me, you may contact me below.
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Tweets
- Welcome to the One-Screen World http://t.co/rY2TweDPak <-- really good read
- Father of GIFs: 'It's Pronounced JIF' http://t.co/8avAz8pokQ
- To revive a company you have to be able to predict the future. Just ask #Yahoo & Marissa Mayer.
- RT @le_franschhoek: "Once a year, go someplace you've never been before." - Dalai Lama http://t.co/JFvYm8OFJ1
- Slow-motion video of kids trying new foods. Hilarious. http://t.co/mbhR2GjEQc
- How Small Businesses in South Africa are Taking Social to the Next Level http://t.co/TcZ8vwkHoI
- "Your creative imagination will always be greater than the technology at your disposal." - Well said @galeonscallion
- "Why fit in when you were born to stand out?" - Dr. Seuss
- #Google I/O 2013 summarised in one sentence: we love to crush the competition.
- This is true for creativity, entrepreneurship, love... most things really. http://t.co/I6fvYRve1z
- BlackBerry bringing BBM to Android and iOS this summer http://t.co/Xsc1eAlYj9
- It’s Time to Stop Building Websites and Start Building Smart Sites http://t.co/Rq0N2518fu
- RT @andrewchen: Linkedin, Facebook, Google, Twitter, eBay, YouTube, Wikipedia, Amazon, Hotmail, Blogger, Apple: How they used to look http:…
- Seriously?! TweetPee lets parents know when their child's diaper is wet. http://t.co/vXuSHCa4gC
- RT @MatthewBarnett: Shout out to everyone giving twitter Mothers day shout outs to their Mothers who don't tweet. #lol
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Info
- Summary
I'm a digital strategy specialist, and advise leading brands in the UK, Europe, Asia, South Africa, UAE & USA on digital marketing, mobile and social media strategy.
With over 12 years of experience, you have probably seen some of my work; my portfolio includes work for BlackBerry, Siemens, Nokia, Discovery, Converse, Samsung Mobile, Hertz, Airports Company SA, Virgin Limited Edition, Ndalo Media (Destiny & Destiny Man), First National Bank, Media 24, Johannesburg Stock Exchange, Ping An, South Africa Tourism, Pru Health, Telkom, Iemas, DSTV, Rand Merchant Bank, Avis Car Rental, 5 FM Radio, to name some...
My strategic focus is split into four key areas of expertise: website strategy, online marketing, social media, and mobile. I also underpin my work with a strong focus on content optimization and analytics across all four of these areas.
I am based in South Africa, and travel frequently on business to the UK, Europe, Asia, and The Middle East.
Feel free to contact me at gino (at) cosmediaconsulting.com
---Industry specialities include: Media, Publishing, Finance, Luxury Travel, Engineering, Telecommunications, Healthcare, and Recruitment.
Experience- Jan 2011 - PresentCosmedia Strategy Consultant / Discovery Holdings
I am responsible for helping define and deliver web and social media strategies for Discovery Holdings' subsidiary companies, namely Discovery Vitality, Discovery Health, Discovery Insure, Discovery Card, and Discovery Invest.
- Jun 2007 - PresentLead Strategist / CEO / Cosmedia Consulting
I have been self employed for 5 years as an independent business consultant, working with middle and senior management of leading brands across the telecommunications, media, finance, health, engineering, luxury travel and recruitment industries with projects in the UK, UAE, China, Germany, USA, South Africa, and across southern Africa.
Cosmedia's role is strategically driven and focused on helping companies research, understand, use and improve their digital, mobile and social media marketing to intensify and strengthen existing and new business strategies. Digital channels of focus include social media campaigns and strategies, mobile and website concept and development, online customer service strategies, internal communications, email marketing, Search (SEO and SEM), content optimization, and digital buzz/online PR.
- Oct 2007 - Jun 2008Accounts Director / Cerebra
Oversaw all client services and the company’s social media offering for key clients, including business development. My personal portfolio included Converse, Absa Bank, Neotel, Rand Merchant Bank, Samsung Mobile, Internet Solutions, Anchor Yeast, to name some.
- Jul 2006 - Aug 2007Online Communications Manager / Siemens
Online Communications Manager responsible for the implementation and management of online communications strategies for Siemens in southern Africa.
My responsibilities included the governance & project management for internal and external online communications, definition and development of strategic online concepts, including governance and workflow processes, as well as the implementation and adaptation of corporate online communication programmes, policies and guidelines. I was also responsible for liaising and interacting with the international Web Media Strategy department to ensure alignment with international online communication standards and for driving and coordinating various online committees, including Executive Management.
(Siemens has since remained a client of mine via Cosmedia.)
- 2005 - 2006Strategist / Stonewall+
Online Marketing Strategist/Consultant working on various projects with some of South Africa’s top corporate brands including JSE, Miller Genuine Draft, 5FM, First National Bank, Business Trust, Group 5 and SA Tourism. Also headed client relations in Johannesburg and headed media related activities.
My responsibilities included researching and implementing strategies pertaining to online marketing and branding, and advising clients on a strategic level on how to market their brands using digital media. I was also responsible for writing the company’s press releases, which got published on third party sites such as Biz-Community
- 2004 - 2005SEO Manager / Quirk
Search Marketing & Copywriting Manager responsible for various projects spanning over three continents including storm Telecom, health24.com, Hertz, ADT Security and Avis.
Besides managing the SEO team, my responsibilities included overseeing the implementation of SEO strategies on various websites, optimisation, copywriting and website management. I was also responsible for editing the company’s newsletter, including sourcing content, writing articles and editing copy.
- 2003 - 2004Copywriter & Systems Manager / Key Recruitment Group
Worked for Key Recruitment as a Systems Administrator.
- 2000 - 2002Customer Service Manager / Pacific Net Technologies
Joined Pacific Net Technologies, an Australian-based stock market software company, as a Client Consultant. Was later promoted to Customer Service Manager.
Additional Information-
Websites:
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Interests:Photography, travel, mountain biking, investing, reading, art, food & wine.
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Status
- Weekends
- Morning
- In time for bedtime
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Photos
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Wall
- We found this on Twitter and love it -> Organising mobile web experiences
- Pinterest may be the third largest social media site after Facebook and Twitter, but it's still a relative newcomer to the scene. Businesses are actively searching to create boards and pins that inspire customers and promote their brands. http://cosm.ee/10S8ead
- While the world and its dog does seem to be writing Windows 8 off with the same gusto that it did with Vista, it appears to be a fallacy. http://cosm.ee/10hRgBT
- Apple iTunes initially started out with just 200, 000 songs. Today we see new players in the market including Amazon and Google — and of late, Twitter too (see article). Here’s a cool infographic showing how the Google and Amazon online music services compare to Apple iTunes as of two months ago. http://cosm.ee/18LuY0h
- YouTube has become a hot site for businesses looking to promote their products and services. But not every business gets acceptable results from their YouTube marketing videos. http://cosm.ee/15TVPKX
- In 1967, the American social psychologist Stanley Milgram sent out 160 packages to randomly chosen individuals in the U.S., asking them to forward them to a single individual living in Boston. The task included a simple rule: The recipients could only send each parcel on to somebody they knew on a first-name basis. http://cosm.ee/ZkDH8Z
- Video conferencing. Multi-person mobile chats. Device compatibility for collaboration tools. The field of virtual collaboration has become richer and more complex than ever before. http://cosm.ee/122ZhOO
- Twitter #music. Smart!
- Whether your company is just starting to dabble in social media or has a strong strategy it has been implementing for a while, you may want to know how other companies are navigating the social Web. http://cosm.ee/116sEge
- If you are late filing your taxes or owe Uncle Sam money, you better think twice about what you post online. According to a news report, the IRS is using social media outlets to track potential tax cheats. http://cosm.ee/17qx6wD
- "Joel, this is Marty. I'm calling you from a cell phone, a real handheld portable cell phone." 3 April 1973
- Google Inc, getting a headstart on the annual tradition of April Fools' pranks, released a YouTube clip on Sunday declaring that the world's most popular video website will shut down at the stroke of midnight.
- Microsoft has been running a Scroogled campaign which shows that Google does foul and despicable things to private data which Tomás de Torquemada would feel a bit over the top.
- Like many social media trends, the confession craze captivates teenagers and 20-somethings - but alarms teachers, law enforcement officers and counselors.
- Obsessing with how rather than now leads to wasted effort, but the basics of Internet marketing are fairly simple.
- Vine just launched a month ago, but it’s growing faster than a baby elephant on an all-carb diet. The fledgling app already weathered its first major PR crisis after it developed a porn problem, and now famous users and big brands are joining in droves.
- There were 6.8 million tweets during the event, 2.1 million tweets during the red carpet pre-shows, according to Twitter. The most Tweeted about moment was the Best Picture win for "Argo."
- Now technology is changing death again, with tools that let you get in one last goodbye after your demise, or even more extensive communications from beyond the grave.
- Here are the top three tips to master the basics of social media marketing
- Mxit users can download the first feature length film on the social network from Monday, the company announced.
- U.S. President Barack Obama on Tuesday signed an executive order seeking better protection of the country's critical infrastructure from cyber attacks that are a growing concern to the economy and national security.
- With the severe winter weather pounding the East Coast this weekend, we have a few suggestions for helpful apps apps to add to your collection.
- US technology giant Apple Tuesday lost the right to use the iPhone brand in Brazil, according to the country's National Industrial Property Institute (INPI)
- Microsoft's version of Apple's "cannibalization" isn't pretty, but it's probably necessary.
- Social networks such as Facebook and on-line gaming are changing people's view of who they are and their place in the world, according to a report for the government's chief scientist.
